Wednesday, July 29, 2009

The Solution?

There are three essential qualities students want when it comes to textbooks:

1. Cheap Textbooks (Not breaking your bank account)

2. Reliable Service (Being able to get back money from bad sellers or security from bad buyers)

3. Selling Textbooks Back w/ Ease (Getting a decent price for books and selling it in a reasonable amount of time)


These three areas are essential for any successful business that wants to capture the college market. There are businesses that do this right to some degree. Still, some students continue to take the easy way out and sell back to the bookstore or not sell their books at all. This is somewhat puzzling considering the vast audience that will be available when books are placed online. There must some other attribute or quality that is missing. I wonder what it is?

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